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Campaign Overview

Brief facts regarding the United Way of Northwest Alabama Community Campaign

Your investment in United Way of Northwest Alabama supports the building blocks for a good life: Education, Financial Stability, and Health. Together, united, we can accomplish more than any single group can on its own.

In 2020, United Way of Northwest Alabama added Marion County to our service area when United Way of Guin closed its doors. Because of this, we were able to assist those in need of rent and utility assistance across all 4 counties throughout the pandemic. 

Population in our 4-county designated fundraising area (Colbert, Lauderdale, Franklin, & Marion Counties): 209,096

Number of People Served by United Way of Northwest Alabama Funded Programs: more than 50,000 annually

Key Dates:

  • Annual Campaign Kickoff:  October 5-October 13, 2020
  • Annual Campaign End Date:  March 31, 2021
  • Annual Meeting and Campaign Celebration: TBD

Campaign History:

  • 2019  $   754,291
  • 2018  $   861,980
  • 2017  $   853,909  
  • 2016  $   902,646
  • 2015  $   935,838
  • 2014  $   944,478
  • 2013  $1,065,352
  • 2012  $1,003,675
  • 2011: $1,078,774
  • 2010: $1,066,280
  • 2009: $1,017,347
  • 2008: $1,030,233

For more information regarding the United Way of Northwest Alabama's campaign, contact:


Eva Harris, Resource Development Director
United Way of Northwest Alabama
campaign@uwshoals.org
118 E Mobile St, Suite 300
PO Box 1228
Florence, AL 35631
256-764-5892