United Way Funding Application


All applicants are required to have or create an account to complete and submit your application.  Keep your username and password handy so that you can "save a draft" and return to complete your submission.  Also, this username and password will continue to be used for agency reporting and future applications.

LOGIN HERE (If you already have a username and password)
CREATE AN ACCOUNT (New users only - Recommend using your Agency Name as your Username - watch for an email to set your password, check spam)
RESET YOUR PASSWORD (if your email has been used previously, you can reset your password)
LOGOUT (Be sure to log out once you have saved your draft or submitted your application)
Incomplete applications will not be accepted.  Do not leave any blanks; enter N/A if not applicable.

NOTE: Do not use Internet Explorer when submitting your application!

Be sure to click "SAVE DRAFT" frequently, you will be able to return and work on the application as time permits. Be sure to click "SUBMIT" when completed, you will not be able to access completed submission, but you will be sent a copy of your submission.

Applications are due by Friday, March 17, 2023, at 4 pm.


United Way of Northwest Alabama is committed to collaborative solutions for a healthy, thriving community. United Way seeks to implement strategies to achieve system changes with measurable results for three fundamental areas: education, health, economic mobility (formerly referred to as financial stability). These system changes will be achieved through program funding, organizational support, advocacy, and convening the community to address critical issues.

Funding for grants provided through this APPLICATION process comes from donations from community members and local businesses. Programs must demonstrate results through outcome attainment as well as fiduciary responsibility.

APPLICATIONS must clearly focus on outcome-based programs that address the issues defined in one of United Way’s identified priority areas:

  • Education: Increase Literacy by 4th Grade
  • Education: Improve Financial Skills for Adults
  • Health: Improve Access to Mental Healthcare
  • Health: Improve Access to Healthcare
  • Health: Improve Mental Health Among Children/Youth
  • Economic Mobility: Increase Access to Transportation
  • Economic Mobility: Increase Access to Affordable, Low-Income Housing

Applications will be considered for funding based on the following:

  • United Way Coverage Area's Need
  • Impact on Colbert, Franklin, Lauderdale, and/or Marion Counties
  • Opportunities for Collaboration with other Organizations
  • Ability to Secure other Funding
  • Potential for Measurable Outcomes/Results
  • Correlates to the mission of the United Way of Northwest Alabama
  • Current Campaign Year allocation dollars raised


Review Process
Applications will be selected for funding using an extensive review process by the Community Impact Team. Final recommendations for funding will be made by the Community Impact Team and approved by the United Way of Northwest Alabama Board of Directors.

Review by United Way Community Impact Team volunteer(s)
United Way Community Impact Team Volunteer(s) will certify all applications upon deadline submission date. All Applications must be complete with all requested information by the Application deadline (Friday, March 17, 2023, at 4:00 pm).

Community Impact Team
A panel of community members will evaluate and assess each funding Application using the criteria outlined in the Application guidelines. The community members will be selected for their expertise in community issue areas and will represent a diversity of interests and professional experiences.

Grant Negotiations
United Way may enter into negotiations with potentially successful applicants and may require significant modifications to the original application. Prior to approval by the board of directors, some applicants may be required to submit additional information or amendments.

Funding Cycle
The funding allocated through the United Way of Northwest Alabama for 2023 will begin on July 1, 2023, and end on June 30, 2024. 

All organizations receiving funding must adhere to United Way of Northwest Alabama's Standards of Affiliation and Financial Reporting Requirements. Failure to do so may result in the withdrawal of funding.

Selection Criteria
United Way of Northwest Alabama funds and supports high-quality programs that address identified health and human service needs. Activities must provide direct and demonstrable results that are valued by the community.


  • Agencies/Organizations Invited to Apply for United Way Funds
  • Agencies/Organizations Complete Funding Application
  • Applications must meet United Way application criteria / guidelines
  • Community Impact Team (community volunteers) review applications and visit agencies /organizations
  • Community Impact Team make funding recommendations
  • Community Impact Team Chair presents recommendations to UW Board of Directors
  • United Way Board of Directors make the final allocation decisions
  • United Way of Northwest Alabama announces approved funding