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Job Description President



Position:                             President/CEO
Organization:                    United Way of Northwest Alabama
Reports to:                         Board Chairman & Executive Committee (on behalf of the Board of Directors)
FLSA Status:                     Exempt
Location:                            Florence, Alabama
Work Schedule:                 Normal daily work schedule 8am-5pm M-F, with some evenings and weekends
Travel Required:               Local travel in service area/some travel to State and Regional meetings
Positions Supervised:    Campaign Director; ASECCC Director; 211 Information & Referral Manager; Community Impact & Communications Director; HMIS/211 Information and Referral Coordinator; Success by 6 and Help Me Grow Coordinator; Interns


Position Overview:
United Way of Northwest Alabama is a leader in the community, uniting volunteers and resources to solve community-wide issues and addressing health and human service needs through the programs of our partner agencies, as well as internal programs.

The President/CEO is the leader of the organization, establishing a vision for Community Impact that is achieved through the efforts of a diverse team of high-performing leaders, staff and volunteers alike.

The President/CEO is the Chief Mobilizer; s/he leverages the power of relationships and networks, and works across private, public and corporate sectors to improve conditions in the community.

The President/CEO possesses a high level of broad business and management skills and is effective at generating resources and financial support for the organization.

The President/CEO is dedicated to shared and measurable goals for the common good – creating, resourcing, scaling and leveraging strategies for broad investment and impact.

The President/CEO is the steward of brand and understands his/her role in growing and protecting the reputation of United Way. S/he is responsible for building trust in United Way and its relevance in the community. S/he values network and strives to leverage United Way’s breadth of community presence, relationships, and strategy.

Key Responsibilities
The major responsibilities of this position include, but are not limited to:

Community Impact

  • The President/CEO is responsible for the overall impact of the United Way of Northwest Alabama on the community, with particular emphasis on increasing its capacity to drive the impact agenda.
  • The President/CEO is expected to be an active member of a civic club and serve as an active Board Member within the community and maintain active membership in State and Regional United Way organizations.
  • The President works closely with the Board to craft and adapt the strategy to achieve this increased impact, including raising the funds to support it.
  • S/he will establish and build relationships with top leaders in the community, including those representing the highest levels in business, government and non-profit sectors.

Organization and Financial Management

  • The President/CEO is accountable for building and leading high-performing teams, ensuring all teams are aligned and collaborating to achieve organizational results.
  • S/he maintains accountability for the operational and fiscal integrity of the organization within policies set by the Board of Directors.
  • The President/CEO assesses organizational capacity to implement strategies and identify gaps in systems and staffing.
  • S/he directly supervises United Way staff positions, establishes individual performance goals and conducts formal annual performance reviews.
  • S/he works with the Board Finance Committee to manage organizational spending, monitor budget compliance, and mitigate financial risks.
  • S/he ensures that goals of inclusiveness and diversity among staff and volunteers are met.
  • S/he will ensure that proper internal controls are in place and functioning to prevent misappropriation/misuse of funds or opportunity to commit fraud.


Resource Development

  • The President/CEO is charged to drive key results in fundraising; to identify, cultivate and solicit prospective donors and key leaders of prospective new corporate partners; to leverage personal and professional contacts and relationships into fundraising opportunities; and to promote a culture of fundraising in the organization, both at the staff and board level.
  • The President/CEO will develop volunteer opportunities and recruit and train of volunteers

Strategic Management

  • The President/CEO serves as the principal resource to the Board of Directors and its key committees and gives strong direction in policy formulation and interpretation.
  • S/he partners with the Board of Directors and the United Way Leadership team to craft organizational goals and develop strategies to ensure that they are achieved.
  • S/he ensures coordination and alignment of all United Way activities to strategic direction in the areas of community impact, resource development, and staff alignment.


Core Competencies Required

Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.

Business Acumen: Possesses a high-level of broad business and management skills and is effective at generating financial support for the organization.

Collaborator: Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.

Financially Savvy:  Possesses the knowledge and ability to properly interpret financial information, prepare budgets, and hold the various project heads accountable for their performance to the set budget.

Mission-Focused: Inspires to action others’ commitment to the mission to create real social change that leads to better lives and healthier communities. This drives their performance and professional motivations.

Network-Oriented: Values the power of networks; striving to leverage United Way’s breadth of community presence, relationships, and strategy.

Outward Turning: Understands the dynamics of local, regional, and national environments, and works on an agenda rooted in the community’s own perception of its needs and aspirations.

Relationship-Oriented: Understands that people come before process and is astute in cultivating and managing relationships toward a common goal.

Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact

Team-Builder: First ensures that the right people are in the right roles at the right times; fostering commitment, trust, and collaboration among multicultural leaders and stakeholders.

Visionary: Confronts the complex realities of the environment and simultaneously maintains faith in a different and better future, providing purpose, direction, and motivation

Education and Essential Function Requirements
Bachelor’s Degree required in Nonprofit Management, Social Work, Business, Public Administration, Education or a related field.  Master’s Degree preferred.

Experience: A minimum of 5-7 years of senior leadership experience in nonprofit management (United Way experience is desirable) and interacting with volunteers and diverse boards. Alternatively, extensive senior strategic leadership experience in the management of organizations of comparable size and mission.

Level of Business Knowledge/Skills/Abilities:


  • Demonstrated experience with the use of social media platforms that will help to advance the brand and mission of the United Way of Northwest Alabama.
  • Ability to compose materials such as detailed reports, work-related manuals, publications or limited scope or impact.
  • Ability to formulate complex and comprehensive materials such as legal documents, authoritative reports, official publications of major scope and impact.
  • Ability to command the confidence and respect of all stakeholders


Direction and Motivation

  • Experience in hiring, training, mentoring and evaluating of staff and volunteers to maximize organization growth and effectiveness.
  • A demonstrated track record of successfully promoting diversity and inclusion, and an ability to build collaboration with the community at large.
  • Experience in developing partnerships, building teams and conflict management.



  • Experience with the preparation of budgets for a non-profit organization and the ability to properly interpret the financial performance of the United Way of Northwest Alabama.


  • Must have unquestioned integrity, wisdom, accountability, and good judgement.
  • Have a fair and thoughtful approach to management, combined with the flexibility and courage to shift direction and explore new initiatives.
  • Must have excellent written and verbal communication skills.
  • Convey a high level of energy and sense of humor.
  • Must be able to pass a background and credit check.
  • This is not a remote position, residency in the Northwest Alabama Service area is required.  Lauderdale Colbert County preferred.


Organizational Knowledge

  • Expertise on issues relevant to the United Way of Northwest Alabama.
  • Ability to develop and maintain effective relationships with all United Way partner agencies.



  • Must be able to sit and stand for extended periods of time.
  • Must be able to lift 50 pounds. 

Planning and Organization

  • Experience and success in locating, writing, securing, and managing grants (State, Federal, Foundation).  Manage current HUD Homeless Management Information System and Help Me Grow grants.
  • Experience in building revenue and increasing philanthropic support in or across multiple sectors, including nonprofit, faith-based, public and corporate environments

Problem Solving

  • Must demonstrate a high level of intelligence and intellectual curiosity and a desire to explore new ideas and innovative approaches to solving problems.


  • Advanced computer skills with Microsoft Office products and Donation Tracking products.


Work Environment

  • Under normal conditions, work is in an office setting. However, the Northwest Alabama area enjoys several major special events a year where United Way presence would be appropriate.
  • The President/CEO must be able to lead his/her team as they work long hours in outdoor activities several times a year.
  • There is regularly a need to meet after or before normal business hours.

Compensation commensurate with experience and consistent with organizational policies and resources.

Applicant Instructions
All applicants are requested to provide a cover letter with a resume and the names and contact information (phone and email) for three references electronically to .    NO PAPER COPIES WILL BE ACCEPTED.  Application deadline is September 21, 2019.

United Way of Northwest Alabama is an Equal Opportunity Employer.

Organization Overview:
United Way of Northwest Alabama is a leader in the community, uniting volunteers and resources to solve community-wide issues and addressing health and human service needs through the programs of our partner agencies, as well as internal programs.

Currently, 20 partner agencies - providing nearly 40 services/programs - receive financial support. United Way works in partnership with the agencies, organizations, local business and government to help advance the common good by focusing on Education, Financial Stability and Health. These are the building blocks of a good life for the citizens of Northwest Alabama: A quality education that leads to a stable job, enough income to support a family through retirement, and good health.