Campaign Ambassador Program


About the Campaign Ambassador Program

The United Way’s Campaign Ambassador Program provides an opportunity for companies to offer their employees a unique learning experience. Campaign Ambassadors receive training that develops organizational, leadership, and public speaking skills and provides a unique networking experience in the business community. Participants become one of the greatest resources in United Way’s annual community campaign team. Campaign Ambassadors help keep overhead costs low so more resources can go towards assisting people in our community.

Program Requirements

Campaign Ambassador candidates are self-confident, articulate, goals oriented and have the ability to guide and motivate others. They should be excited about sharpening their skills that will be useful to them in the workplace and learning more about their community. Each Campaign Ambassador will work alongside United Way staff to work with local organizations, serving as United Way’s primary liaison, as they assist in the planning and execution of United Way workplace campaigns.

Campaign Ambassador responsibilities include:

  • Analyzing donation history and campaign potential

  • Planning and executing strategy for each account

  • Partnering with United Way volunteers to provide campaign support

  • Developing relationships with Employee Campaign Chairpersons

  • Preparing and delivering presentations to various audiences

  • Managing relationships to enhance campaign success


Company Investment

Participation in the Campaign Ambassador Program demonstrates your company’s commitment to the community. Large and small companies alike have loaned their best employees to the United Way of Northwest Alabama. The financial benefits of training cannot be measured in dollars. Your company benefits from the returning employee’s enhanced business skills, including setting and achieving goals, public speaking, confidence in making sales presentations, training and motivational skills and increased exposure with many corporate executives.

While serving with United Way, your employee will receive training and gain experience in the following key areas:

Sales – researching assigned accounts; preparing and making presentations; developing strategies based on past performance analysis; building relationships with customers

Public Speaking – presenting United Way’s key messages to large and small groups of company employees to encourage contributions

Management – goal setting and achievement; time management; resource utilization; volunteer supervision; teamwork

Community dynamics – understanding community needs and potential solutions; studying specific industries and/or geographic communities within the region; experiencing the interaction of the corporate, public and service sectors

To download a current Campaign Ambassador Program brochure, click here.

We would like to congratulate the following 2020 - 2021 Campaign Ambassador Class and thank them and their companies for supporting United Way: 

Dr. Tim Butler, UNA

Logan Ezzell, CB&S Bank

Madeleine Frankford, UNA

David Greenfield, Bank Independent

Makayla Prince, Bank Independent

Brandi Randoph, Florence Coca Cola Bottling Company

Logan Seay, Bank Independent

Sarita Thompson, State of Alabama

Terry Wicker, Navistar